Paramount puts movies on AOL
FROM VARIETY: M:I III, Breakfast at Tiffany's among first titles
By Steven Zeitchik 10/23/2006
OCT. 23 | Paramount and AOL have pacted to bring the studio's movies to the AOL's video portal.
A range of catalog and new titles soon will be available for paid download on AOL Video. The list includes such older films as Breakfast at Tiffany's and newer movies including Mission: Impossible III and Nacho Libre.
Movies will range in price from $9.99 to $19.99. All new films in the deal will go up on the site concurrent with the home video window.
Pricing is mainly determined by popularity and the age of a given film.
The total movie count on AOL is now more than 300, according to the company. When it launched the program this summer, execs said they were aiming for several hundred movies by the end of the year.
AOL had signed deals with every major studio except Disney, which has been more reluctant to offer downloadable pics.
AOL previously announced the availability of movies such as Spider-Man 2 and Dave Chappelle's Block Party.
Despite the headstart of competitors such as iTunes in selling TV shows, AOL has been trying to push ahead in the feature film category.
The effort comes as part of AOL's larger move away from subscriber business and toward content and ad sales. The company has been offering original series such as Gold Rush and separately announced a number of deals to offer hip-hop, country/western and employment-related video on the site.
Click here for the story on Variety.
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