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Lulu v. Hulu: Web publisher sues NBC/Fox venture

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FROM MULTICHANNEL NEWS: Startup seeks name change of not-yet-launched site

By Todd Spangler of Multichannel News -- Video Business, 9/6/2007

SEPT. 6 | FROM MULTICHANNEL NEWS: Lulu, a privately held digital-media publishing firm, filed a federal lawsuit Wednesday against Hulu – the yet-to-be-launched Internet-video joint venture of NBC Universal and News Corp. – alleging trademark infringement, unfair and deceptive trade practices and cyberpiracy.

In the complaint, filed in U.S. District Court for the Eastern District of North Carolina, Lulu alleged that Hulu “unfairly trade[s] upon the goodwill that Lulu has established… Defendants’ use of a closely similar name and mark to promote closely related services creates a likelihood of confusion.”

Read the full story on Multichannel News.

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