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Apple seeks TV price cut


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FROM VARIETY:Download costs could be chopped in half

By Josef Adalian of Variety -- Video Business, 9/7/2007

SEPT. 7 | FROM VARIETY: Apple is mulling a plan to cut the price of TV show downloads in half -- an idea that's not going over too well in Hollywood.

According to three people familiar with the proposal, Apple has told networks and studios that it would like to slash the cost of most TV episodes sold via iTunes from the current $1.99 to just 99¢ -- the same as what Apple charges for most music singles.

But entertainment companies don't seem to be rushing to embrace the idea. Indeed, the half-price plan may have contributed to NBC's decision last week not to renew its current deal with Apple (though if NBC had simply let its contract automatically renew, the current price of $1.99 would've stayed in place).

Read the full story on Variety.com.



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