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Blu-ray eyeing China
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By Paul Sweeting -- Video Business, 10/1/2007
OCT. 1 | FROM CONTENT AGENDA: After initially turning a cold shoulder to China, the Blu-ray Disc Assn. is warming up to Chinese OEMs and consumers, BDA spokesman and Pioneer Electronics senior VP Andy Parsons tells Content Agenda.
The BDA has begun formal evaluation of AVS (Advanced Video System), a Chinese-developed video codec, and DRA (Digital Rise Audio), a Chinese audio format, for possible inclusion in Blu-ray players made and sold in China.
The decision to evaluate the codecs was announced at a press conference held in Beijing on Sept. 28.
Read the full story at Content Agenda.
