STORY TOOLS
Rentrak hopes to crack TV ratings
RELATED ARTICLES
THE DOWN LOW
October 17, 2007
Another Look at Netflix's TV Box
What would set-up box actually mean for users, and for Netflix?For one thing, it wouldn't address the main hu...
More
THE DOWN LOW
October 16, 2007
Netflix Set Top Box Rumor Returns
Netflix has filed paperwork to include set-top TV boxes under the Netflix logo, once again fueling (reserved) speculation tha...
More
THE DOWN LOW
October 10, 2007
Netflix Instant On, Instant Hit?
Netflix sees great potential in its relatively new feature that allows subscribers to watch a movie title instantly on their...
More
THE DOWN LOW
October 10, 2007
Netflix to Showcase Instant On Feature
The company that staked its claim on mailing DVDs to monthly subscribers now wants to showcase it burgeoning ability to strea...
More
October 17, 2007
Another Look at Netflix's TV Box
What would set-up box actually mean for users, and for Netflix?For one thing, it wouldn't address the main hu...
More
THE DOWN LOW
October 16, 2007
Netflix Set Top Box Rumor Returns
Netflix has filed paperwork to include set-top TV boxes under the Netflix logo, once again fueling (reserved) speculation tha...
More
THE DOWN LOW
October 10, 2007
Netflix Instant On, Instant Hit?
Netflix sees great potential in its relatively new feature that allows subscribers to watch a movie title instantly on their...
More
THE DOWN LOW
October 10, 2007
Netflix to Showcase Instant On Feature
The company that staked its claim on mailing DVDs to monthly subscribers now wants to showcase it burgeoning ability to strea...
More
Mr. Magorium’s Wonder Emporium star Zach Mills was named best emerging actor at the KIDS FIRST! award show in Malibu on Oct. 7.
Arts Alliance America recently held a screening of Run Granny Run with film star Doris “Granny D” Haddock in Keen, N.H.
Sony and Reef Check celebrated the DVD release of Surf’s Up at Malibu Bluffs Park in Malibu, Calif., on Oct. 6.
» VIEW ALL GALLERIES
» VIEW FEATURED GALLERY
Advertisement
FROM VARIETY: Digital information offers more detailed info
By Michael Learmonth of Variety -- Video Business, 10/22/2007
OCT. 22 | FROM VARIETY: Ever since the advent of the digital cable box, TV entrepreneurs have been trying to build a better Nielsen.The digital information recorded by the box and sent back to the cable operator represents a treasure-trove of viewing behavior far more detailed than Nielsen ratings generated from a sample of 12,000 homes nationwide.
The latest bid to collect and analyze that data on a national basis comes from Portland, Ore.-based Rentrak, a media measurement firm that made its name reporting box office results and DVD sales.
Read the full story on Variety.com.
