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Zune gets marketing, feature upgrades
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'Amazing' screening
The cast and crew of Amazing Grace attended Fox’s Nov. 8 screening of their film in Los Angeles.
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A 'Mighty' event
At Paramount’s Nov. 4 screening for A Mighty Heart, the film’s star, Angelina Jolie, participated in a Q&A; with film critic Peter Hammond. The event was held on the studio’s lot.
At Paramount’s Nov. 4 screening for A Mighty Heart, the film’s star, Angelina Jolie, participated in a Q&A; with film critic Peter Hammond. The event was held on the studio’s lot.
A Dennis Christmas
Warner celebrated its DVD premiere A Dennis the Menace Christmas with the cast and crew Nov. 5 at the studio’s lot.
Warner celebrated its DVD premiere A Dennis the Menace Christmas with the cast and crew Nov. 5 at the studio’s lot.
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FROM TWICE: Move part of expanded launch
By Joseph Palenchar of TWICE -- Video Business, 11/13/2007
NOV. 13 | FROM TWICE: Microsoft is putting more marketing muscle behind Tuesday’s retail launch of an expanded selection of Zune portable media players.The company will roughly double its holiday season Zune advertising budget, run print and national cable-TV advertising throughout the year for the first time, and more closely target print ads to titles reaching potential customers, said Scott Erickson, Zune product management senior director. More TV ads will appear in prime time on TV compared with last year’s holiday launch, he added.
Read the full story at TWICE.com.