Vivendi to distribute startup Blowtorch Entertainment
RELATED ARTICLES
November, 15 2007
The Brave One DVD, HD DVD, Blu-ray
Jodie Foster actioner The Brave One will shoot up homes Feb. 5 (prebook Jan. 1) on all formats, as i...
More
THE DOWN LOW
November, 14 2007
Get Ready for Blockbuster Express
When Blockbuster CEO Jim Keyes shared with analysts last week his long-term strategy to transition t...
More
THE DOWN LOW
November, 13 2007
MovieFlix.com Reaches 2.5 Million Members
The online movie service, MovieFlix.com announced today thats website membership has reached 2.5 mil...
More
DISC DISH
November, 13 2007
Eastern Promises DVD and HD DVD
Universal has placed its $17 million-grossing crime thriller Eastern Promises for a post-Christmas r...
More
The cast and crew of Amazing Grace attended Fox’s Nov. 8 screening of their film in Los Angeles.
At Paramount’s Nov. 4 screening for A Mighty Heart, the film’s star, Angelina Jolie, participated in a Q&A; with film critic Peter Hammond. The event was held on the studio’s lot.
Warner celebrated its DVD premiere A Dennis the Menace Christmas with the cast and crew Nov. 5 at the studio’s lot.
» VIEW ALL GALLERIES
» VIEW FEATURED GALLERY
By Cindy Spielvogel -- Video Business, 11/16/2007
NOV. 16 | Vivendi Visual Entertainment will distribute on DVD three to six films a year from startup Blowtorch Entertainment.
The first Blowtorch feature film, You Are Here, will debut in theaters in the spring. The film involves a group of twentysomething nightclub-going friends who wake up after a wild night to find their lives in chaos.
Blowtorch is launching with more than $50 million in funding to create a media company aimed at reaching young adults 18 to 24 through film, TV, DVD, mobile, digital and Internet entertainment.
The company will reach out to the youth market through online efforts, in theaters, at events and on mobile devices. Through its Web site, Blowtorch.com, the company will build an online community that includes content from the company’s feature films and short films made specifically for the site.
Blowtorch films will be released theatrically through agreements with theater owners, focusing on weekend evening showings in major markets and college towns.
“Blowtorch has the potential to set a new standard for engaging and connecting young adults around a single brand, and we’re looking forward to helping the company expand its presence across our network of distribution channels,” said Tom O’Malley, general manager of VVE, which is a division of Universal Music Group Distribution.
Added Kelly Rodriquez, CEO of Blowtorch: “We’re excited to partner with an innovator like Vivendi Visual Entertainment, whose broad, diverse distribution network is in sync with our young adult audience.”