Manhattan gets 'Simpson-ized'

FROM VARIETY: Promo is for today's DVD release

By Dade Hayes of Variety -- Video Business, 12/18/2007

DEC. 18 | FROM VARIETY: More than just a name for a one-day marketing event, the "Simpson-izing of Manhattan" is apt shorthand for Gotham's newly enlarged role in the movie landscape.

Today's Simpsonfest is an all-day Fox affair in the heart of the city marking the hit toon's DVD release.

Read the full story on Variety.com.

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