Fox, Apple to sign iTunes deal
RELATED ARTICLES
December, 19 2007
Blockbuster's Online Preview of Great Debators
There's a definite change at Blockbuster under CEO Jim Keyes. Big Blue is embracing the web as a veh...
More
THE DOWN LOW
December, 18 2007
Apple TV, iTunes and Movie Rentals
The rumor mill is churning once again as analysts and enthusiasts gear up for MacWorld 2008 in Janua...
More
THE DOWN LOW
December, 17 2007
Writers Strike a Boon to Web Venutres
If nothing else, the ongoing writers' strike could be a huge boon for online-based ventures. The Los...
More
THE DOWN LOW
December, 14 2007
The Internet TV Conundrum
It seems that for now consumers are content to keep Internet content on the computer. Until their...
More
Superbad’s Christopher Mintz-Plasse was honored with Hollywood Life Magazine’s Breakthrough Performance of the Year award on Dec. 9 in Hollywood.
Nuremberg: The Nazis Facing Their Crimes filmmaker Christian Delange appeared at the United Nations Dec. 4. Lionsgate’s DVD is now available.
» VIEW ALL GALLERIES
» VIEW FEATURED GALLERY
FROM VARIETY: Movies to be available to rent
By Dade Hayes and Ben Fritz of Variety -- Video Business, 12/28/2007
DEC. 28 | FROM VARIETY: Apple is set to break new ground with iTunes, offering movie rentals in a bid to rejuvenate that sluggish part of the otherwise boffo service.Fox and Disney will be announced as partners in a major unveiling by Apple chief Steve Jobs at the annual MacWorld confab on Jan. 14, according to studio sources.
Move has long been expected by Apple watchers (Daily Variety, Sept. 5) and, in some respects, merely catches the company up with video-on-demand offerings from Movielink, CinemaNow, Xbox Live and others. But the imminent prospect of movie rentals on an iPod proved tasty food for thought during the holiday week, with observers immediately handicapping what the move portends for rivals like Blockbuster, Netflix and Amazon.
Apple's two major studio partners could be joined by other distribs, perhaps Paramount, Lionsgate and MGM, which already make library titles available for purchase on iTunes. Rentals are expected to cost between $2 and $5 for a 24-hour period, with the price point ideally motivating consumers in the manner of 99¢ music downloads.
Read the full story at Variety.com.