MusicGiants partners with Paramount
Company launches VideoGiants download service
By Susanne Ault -- Video Business, 1/11/2008
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JAN. 11 | MusicGiants is expanding its high-end audio business with a film download partnership with Paramount Pictures Digital Entertainment.
Select Paramount catalog films will soon be available through the MusicGiants Download Media store, which is being built into several media server-enhanced home theater systems, spanning such brands as Creston, Imerge, Niveus, Russound, ReQuest, Xperinet, Cutting Edge and Inteset.
Available Paramount films, including Shooter, Mission: Impossible and Braveheart, will be bundled under MusicGiants’ new business unit, VideoGiants. Using the MusicGiants MediaStore software, people can download VideoGiants’ offerings on an a la carte basis or as a content bundle onto home theater hard drives.
“Over the past several years, high-end audio consumers have come to rely on MusicGiants as the source for all of their favorite music, and we are now pleased to announce that we are going to do the same thing for films and TV shows through our VideoGiants service,” said MusicGiants CEO Scott Bahneman. “Our company is uniquely positioned to sell the highest quality content onto premium connected homes because the MG MediaStore software is being built into so many home theater devices.”
Paramount executives hope MusicGiants will help broaden the choices it can give consumers to enjoy its films.
“This is the first time we have licensed our films for sale and delivery on a hard drive,” said Derek Broes, senior VP of worldwide business development at Paramount Pictures Digital Entertainment. “What appeals to us about MusicGiants and their VideoGiants movie delivery service is that their target demographic is focused on high-end consumers with home theaters and this audience consists typically of early adopters of new technology. Therefore, we want to ensure that our films are easy to legally purchase, store and enjoy.”
