“The battle really begins now to move people away from DVD to Blu-ray,” Sony Electronics president Stanley Glasgow told reporters at his semi-annual roundtable last week, according to VB sister publication TWICE. “We have a lot of work to do now, so we are not gloating. Upscale DVD players have gotten better and better. We need to explain the additional feature sets, PIP, BD Live and other features.”

It may not only be upscaling DVD players that Blu-ray finds itself up against, however. Barely missing a beat after abandoning HD DVD, Toshiba and Microsoft, two of that formats principal backers, have turned their attention to an attempt to overhaul the standard DVD format by adding a host of new features and functionalities.

Read the full column at ContentAgenda.com.