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3D TV: Already in your home

FROM VARIETY: Sets now in stores; Blu-ray content on the way

By Thomas McLean of Variety -- Video Business, 4/11/2008

APRIL 11 | FROM VARIETY: The motion picture industry is making a big bet on 3D, in part because it's supposed to promise an experience that can't be duplicated on TV. There's a problem with that logic, though: 3D-capable TVs aren't just possible, they're already here.

Flat-panel TVs from Samsung and some other manufacturers can already display 3D (with glasses required), though they're not yet touting the feature.

Blu-ray discs are also capable of 3D, and Steve Schklair, CEO of 3ality Digital Systems, predicts 3D Blu-ray releases will be coming by the end of the year, with a corresponding bump in promotion for 3D-capable TVs.

Read the full story on Variety.com.

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