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Jackie Chan billboard to fight piracy

FROM VARIETY: Officials take steps to stop illegal downloading in China

By Sam Thielman of Variety -- Video Business, 4/22/2008

APRIL 22 | FROM VARIETY: Hollywood studios are taking their fight against piracy in China into the belly of the beast by erecting a huge billboard with an antipiracy message from Jackie Chan in Beijing's Silk Market.

Billboard features a simple warning from the Hong Kong star: "Protect the movies, say NO to piracy."

Billboard was launched in partnership with the Beijing Silk Street Co. and Chaoyang Model Anti-Copyright Infringement and Piracy-Free Zone.

Read the full story on Variety.com.

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