ESCA launches new videogame conference

GameSupply to address supply chain efficiency

By Susanne Ault -- Video Business, 12/18/2008

DEC. 18 | The Entertainment Supply Chain Academy will launch a new videogame conference on Feb. 11 at the Burbank Airport Marriott Hotel & Convention Center in Burbank, Calif.

Dubbed “GameSupply, the Supply Chain Academy for Interactive Entertainment,” the event will encourage videogame retailers, distributors and publishers to network and share ideas to improve the gaming supply chain. GameSupply will be produced by the Media & Entertainment Services Alliance (MESA) and the Entertainment Merchants Assn. (EMA).

The preliminary speaker list includes senior executives from Activision Blizzard, Best Buy, Hastings Entertainment, Hollywood Video/Game Crazy, Ingram Entertainment, Microsoft, Play N Trade, THQ and Walt Disney Studios Home Entertainment.

“Supply chain efficiency is vital to maintaining healthy videogame sales,” said Bo Andersen, EMA president and CEO. “We anticipate that this conference will stimulate meaningful discussions that will enhance the entire interactive entertainment supply chain and thus improve publishers’ and retailers’ profitability and their abilities to satisfy growing consumer demand fully.”