Sony builds Web connection in TVs

CES: Video streaming will no longer require additional accessory

By Susanne Ault -- Video Business, 1/7/2009

JAN. 7 | Sony Electronics has added built-in Web connectivity for the first time with its new XBR9 and Z-series TV models, matching other manufacturers’ drive to enhance products with easier Internet accessibility.

These TVs will offer automatic streaming programming from Amazon Video on Demand, YouTube and Yahoo, among other Web services through an integrated Bravia Internet Video Link. Previously, Sony offered the Bravia Link for its TVs as a separate accessory, which was sold for a few hundred dollars.

Amazon VOD represents one of the latest content services Sony has added to its Bravia Link stable in September 2008.

Other companies announcing Web enhancements at CES are Samsung with its first wireless Blu-ray players and Panasonic with the addition of Amazon VOD to its Viera Cast line of TVs and Blu-ray players.

“Internet-based content is driving the evolution of home entertainment,” said Randy Waynick, senior VP of Sony Electronics’ Home Products Division. “Our new networked Bravia models deliver streaming videos, access to digital files and real-time information that transforms the TV into a true multi-media hub.”