NARM opens up to the public
FROM VARIETY: Confab will meet with videogamers, cell phones
By Adam Sandler of Variety -- Video Business, 6/5/2009
JUNE 5 | FROM VARIETY: It's not your daddy's NARM.Where the National Assn. of Recorded Merchandisers once focused on lavish product presentations by major music corporations, this year's confab will feature panel discussions with videogame developers and cellular phone companies. And, for the first time, NARM has opened up its artist showcase performances to the general public.
"The rebranding this year illustrates that our membership has changed dramatically," said NARM prexy Jim Donio, who notes that 70 companies joined the NARM organization this year. "We've added Verizon and Nokia as board members. That wouldn't have been possible a few years ago."
Read the full story on Variety.com.
