Brightcove signs deal for Web video to TV
DIGITAL: Online video platform partners with Boxee
By Jennifer Netherby -- Video Business, 9/8/2009
SEPT. 8 | DIGITAL: Online video platform Brightcove Inc. has inked a deal with Boxee, maker of a social media center that streams Internet video through the AppleTV and computers.
The deal will bring videos from Brightcove and its video partners, Conde Nast Digital, Quvo and others, to the living room through the Boxee platform.
Brightcove customers can set up their own branded channel within Boxee. Featured content can be integrated into Boxee’s content catalog, which already includes films, TV shows and videos from Netflix, CNN and CBS.
Boxee CEO and co-founder Avner Ronen called the partnership “an important step” to bringing high-profile content partners to the Boxee platform.
