Technicolor rolls out 3D plan
FROM VARIETY: Studios back new theatrical format
By David S. Cohen of Variety -- Video Business, 10/22/2009
OCT. 22 | FROM VARIETY: Technicolor’s 3D-on-film solution is finding some traction in the marketplace.
The lab and post-production giant has announced support for Technicolor 3D from DreamWorks Animation, Lionsgate, Paramount, Overture, Universal Studios, Warner Bros., and The Weinstein Co., all of which aim to release pics in the format.
The system aims to address the shortage of digital 3D screens by using conventional celluloid film prints capable of 3D imaging.
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