CTAM Summit: Kilar -- Hulu not "giving it away" for free
FROM B&C: CEO insists he's a capitalist and the video streaming site has a plan
By Claire Atkinson of Broadcasting & Cable -- Video Business, 10/28/2009
OCT. 28 | FROM B&C: Hulu CEO Jason Kilar responded to TV industry critics who complain that Hulu is undermining current models saying they haven’t seen his business plan. Talking to B&C after the closing session of Denver, Colorado cable conference CTAM, Kilar said, “We’re very bullish about the future of Hulu, we’re well ahead of plan.”
He wouldn’t comment on whether the site was profitable but added, “I like to say that I’m a capitalist,” adding “We don’t’ do this overnight. “
Hulu recently signed an upfront deal with MediaVest which transferred a couple of million dollars from the media agency’s TV budget to the Website. Hulu is also exploring subscription areas of its service which provides network TV content without charge to consumers.
Last week, Warner Bros. Entertainment chairman and CEO Barry Meyer made a passionate speech at the B&C Onscreen Summit about the dangers of giving top shelf content away for free. Kilar said he had not read the speech but said Hulu was supported by revenue and was doing anything but, “giving it away for free.”
Read the full story on Broadcasting & Cable
