New Moon breaks box office records
FROM VARIETY: Twilight installment nabs $26.3 million in midnight runs
By Pamela McClintock of Variety -- Video Business, 11/20/2009
NOV. 20 | FROM VARIETY: Summit Entertainment’s sequel New Moon has set box office history in breaking all records for midnight runs, grossing a whopping $26.3 million as it unspooled in 3,514 theaters at 12:01 a.m. Friday.That easily beats the $22.2 million collected by Warner Bros.’ Harry Potter and the Half-Blood Prince this summer. Today, New Moon goes into a total of 4,024 runs domestically.
For a female-driven property to draw such a turnout is also history-making.
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