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DVD burning kiosks launch in airport stores

By Jennifer Netherby -- Video Business, 7/10/2007

JULY 10 | Polar Frog Digital, a maker and distributor of MediaIgloo kiosks that burn DVDs on demand, has planted kiosks at the Raleigh-Durham, N.C., and Burbank, Calif., airports as part of a pilot program with airport store chain The Paradies Shops.

The Paradies Shops operate 500 stores in 60 airports across the U.S. and Canada under different brands. In Burbank and Raleigh, kiosks are located in the chain’s CNBC-branded stores.

The chain plans to add Polar Frog kiosks to the Detroit Metro airport by the end of July.

Polar Frog said it offers more than 5,000 titles from 50 suppliers through its MediaIgloo kiosks. The company has deals with Magnolia Home Entertainment, Arts Alliance America (formerly Hart Sharp Video) and other independent suppliers.

“We are very pleased with the consumer responses and acceptance at The Paradies Shops. Early traffic and sales patterns indicate with the addition of major studio content the kiosks will be hugely successful,” Polar Frog CEO Todd Rosenbaum said. “Our MediaIgloo and related services provide an end-to-end solution for content owners and retailers alike. We offer the convenience of virtual inventories without traditional distribution costs, need for shelf space and satisfy a wider range of consumers.”

The company said that once CSS copy-protection is available, they expect to be able to increase their library of films available for download through the kiosks. Use of CSS for DVD burning has been approved.

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© 2007, Reed Business Information, a division of Reed Elsevier Inc. All Rights Reserved.


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