NOV. 8 | Blockbuster is taking its brand into the Facebook social networking platform under a new marketing scheme called Facebook Ads.
The new program integrates about a dozen corporate brands into the Facebook universe, which is one of the fastest growing social networking applications and challenging Rupert Murdoch's MySpace as the dominate online community platform.
Blockbuster will use a new application called "Movie Clique" to allow Facebook users to search through Blockbuster's library of movie titles, create lists of movies they want to see and share movie ratings and reviews with other Facebook users.
Users who also are subscribers to Blockbuster’s online Total Access program can use Movie Clique to rent movies directly from Blockbuster within the Facebook Web site.
Blockbuster's Web site will have a Facebook Icon for users to share movie titles they add to their queue with their friends on the Facebook Web site.
The service does not however play clips of Blockbuster movies on Facebook pages. Nonetheless, the move is part of Blockbuster's effort to take its brand online.
“We view this as an innovative way to cultivate relationships with millions of Facebook users by enabling them to interact with Blockbuster in convenient, relevant and entertaining ways,” said Jim Keyes, Blockbuster chairman and CEO. “This is beyond creating advertising impressions. This is about Blockbuster participating in the community of the consumer so that, in return, consumers feel motivated to share the benefits of our brand with their friends.”
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