OPINION: No surrender

By Paul Sweeting -- Video Business, 2/1/2008

Paul Sweeting is editor of Content Agenda

FEB. 1 | There’s a scene near the beginning of Gladiator where the Roman army under Marcus Aurelius is preparing for its set-piece battle against the Barbarian tribes. Thomas Arana, playing Quintus, turns to Russell Crowe’s Maximus and says, “People should know when they are conquered.”

A lot of people are feeling that way toward HD DVD these days. Since Warner Bros.’ surprise move on the eve of the Consumer Electronics Show to drop HD DVD and embrace Blu-ray exclusively, people anxious for an end to the format uncertainty have been declaring the battle over and all but demanding HD DVD quit the field.

A format should know when it has lost a format war.

Read the full column at ContentAgenda.com.

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