$229 Olevia Blu-ray player hits Target

FROM TWICE: Fuse101 using former LCD TV brand

By Greg Tarr of TWICE -- Video Business, 10/14/2008

OCT. 14 | FROM TWICE: The Olevia brand, last known as a brand of LCD TVs from the financially troubled Syntax Brillian, has re-emerged on a Blu-ray Disc player being sold at an aggressive $229 street retail.

The company now using the brand, Fuse101 Brands America, based here, has licensed the Olevia trademark for Blu-ray Disc players, DVD players, home theater systems, accessories and other components, and has just started selling the Olevia BD-110 exclusively through the full Target stores chain.

Read the full story on TWICE.com.

« Back | Print