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Sony cuts $100 off Blu-ray Disc player prices

By Susanne Ault -- Video Business,10/02/2008

OCT. 2 | Sony’s latest Blu-ray Disc players have dipped $100 in price, as widely expected by retailers.

The manufacturer's current BD Live-ready model, the BDP-S350, is now tagged at $299. Sony’s just-launched BDP-S550 is $399, down $100 from previously announced pricing. Unlike the BDP-S350, the BDP-S550 can playback Web-enabled interactivity without a firmware upgrade.

Answering back this week, Best Buy and Circuit City are among retailers selling Samsung’s BD Live-ready model, the BD-P1500, for $299, which also is $100 less than its original pricing.

Likely responding to pricing pressure as well, Panasonic is launching its latest BD Live player, the $399 DMP-BD35, with a tag $300 less than its last BD Live model, the DMP-BD50.

As fourth quarter nears, retailers have been anticipating manufacturers will slash pricing to boost holiday sales.

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Submitted by: Not Ready to Commit (donothave2@hotmail.com)
10/2/2008 1:43:30 PM PT
Location:Texas
Occupation:Self

Its not enough. It needs to get below $200 to affect change. I'll stay on the sidelines with the rest of the suffering taxpayers who'll be bailing out this economy!

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