Warner Archive adds more classic films
By Susanne Ault -- Video Business,04/23/2009
APRIL 24 | Warner Bros. Home Entertainment Group has added 15 classic films, including Gene Kelly/Judy Garland movie Thousands Cheer and Katharine Hepburn’s A Woman Rebels, to its new manufacturing-on-demand service.
The studio’s ‘Warner Archive Collection,’ which offers made-to-order discs for $19.95 plus shipping, now has 165 classics available on the service, which launched last month. By year’s end, the MOD program, accessed at WarnerArchive.com, will have more than 300 titles available. Consumers also can download the titles to their PCs for $14.95 each.
At the same time, the studio has launched a free podcast series, The Golden History of Hollywood, on iTunes, among other sites. Hosted by Warner Home Video senior VP of theatrical catalog marketing George Feltenstein, the podcast includes behind-the-scenes interviews of classic stars featured on such programs as MGM’s Good News radio show.
“The launch of Warner Archive exceeded our wildest expectations,” said Feltenstein. “We’ve had such a tremendous response to this effort to the point where we had to bring additional resources online to meet demand. Clearly there is an insatiable appetite for classic movies and television shows.”
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| Submitted by: | Ronald Fernandez 4/23/2009 9:05:24 PM PT |
| Location: | Penn |
| Occupation: | retired |
Great that so many titles are being released on DVD, but the price is a little to high. A charge of say under $15.00 would be better, or even lower. If that were the case I personally would purchase many titles. As it is now, I can't purchase anything. Better to charge say $12.00 for each title and sell nine or ten which is what I would do, than to keep the high price and buy none. Better yet, you should rent each title for a certain amount. That way you keep the merchandise and still make money buy renting. A title you should add is the underated MEET ME IN LAS VEGAS. Great music and great Cyd Charisse dancing.
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