Quincy Jones III company inks deal with Weinstein/Genius
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By Cindy Spielvogel -- Video Business, 10/10/2007
OCT. 10 | QD3 Entertainment, the company of Quincy Jones III, son of Quincy Jones, has announced a partnership with Genius Products and The Weinstein Co. for distribution of urban titles.
QD3 titles previously were distributed through Image Entertainment, which sold 1.75 million units of the company’s product, beginning with the Tupac Shakur title Thug Angel and ending recently with Beef 4, according to Paul Campbell, president of QD3.
When that deal came to an end, Campbell said an agreement with Genius was made through QD3 advisor and former Warner Home Video president Warren Lieberfarb. Some Genius executives, including CEO Trevor Drinkwater, previously were employed by Warner.
Image recently established its own urban label, One Village, and a partnership with Thug Angel and Beef director Peter Spirer’s Rugged Entertainment.
Campbell said a director will be named soon for the first QD3 release through Genius, Who Shot Ya, a documentary that will delve into the question of why various rappers have been the target of shootings. Scheduled for release in 2008, the film will include interviews with hip-hop artists, activists, academics, hospital workers and others.
“It will dig deep to get inside the real implications and look at the larger issue of what’s going on,” Campbell said.
The deal with Genius calls for at least two titles a year and probably more, Campbell said. Some will be released theatrically through Genius and Weinstein, while others will go directly to video.
Campbell said QD3 also is looking at putting content onto other platforms as well as marketing through the Internet.
Who Shot Ya will be supported by a Web page at which the audience will be able to provide input into the questions they’d like to see answered in the documentary.
The company plans to expand its reach and content, Campbell said, including programming that represents the urban genre internationally.
“Urban is a psychographic, not a demographic,” he said.
The company will focus on lifestyle, cultural and cross-cultural programming, he said, including documentaries, comedies and narrative features that are “stories that have something to say.”