STORY TOOLS
Monterey makes its way to New York City
By Marcy Magiera -- Video Business, 12/21/2007
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Monterey will promote Eye of the Dolphin in New York's Times Square.
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The indie supplier has booked an ad for its family film Eye of the Dolphin that will run through the end of the year on the GeoffreyTron billboard outside of the giant Toys R Us store in New York’s Times Square.
The billboard uses a unique L.E.D. video display that can be seen from all corners of Times Square, site of what is traditionally the largest New Year’s Eve gathering in the U.S.
Eye of the Dolphin streets on DVD on Jan. 8.
Monterey earlier booked its 10 Questions for the Dalai Lama on the GeoffreyTron.