OPINION: Ripe or rotten?
By Paul Sweeting -- Video Business, 1/18/2008
JAN. 18 | It took investors a day to figure it out, but they got it about right in the end.
Paul Sweeting is editor of Content Agenda
After pummeling shares of Blockbuster and Netflix on Tuesday following Steve Jobs’ announcement in his MacWorld keynote of the iTunes Movie Rental store and an update of Apple TV, investors reversed course on Wednesday, having apparently concluded that the Apple announcement did not mean the end of the DVD rental business as we know it after all.
Not because Jobs’ aim isn’t to suck the life out of the DVD business (the guy’s not big on physical media, as is obvious from the lack of an optical drive on the new Apple Air notebook). But because the studios aren’t yet ready to let him do it.
Again, not because they’re feeling particularly solicitous toward Blockbuster and Netflix. But because they’re extremely wary of giving Apple the same sort of leverage over their ancillary revenue as it has over the record companies’ digital revenue.
Read the full column at ContentAgenda.com.
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