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BabyFirst TV develops DVDs

DVD FOR KIDS: Channel takes home entertainment to Toy Fair

By Cindy Spielvogel -- Video Business, 1/21/2008

JAN. 21 | BabyFirst TV, the channel dedicated to the development of babies and toddlers, is taking its home entertainment division to Toy Fair with its inaugural line of child development DVDs that debuted in the fall.

“Many of our viewers have requested extensions of our original programming, and these new DVDs not only fill that need, but are a natural expansion for our company,” says Jeffrey Quinn, senior VP of sales and marketing for BabyFirst TV.

Get a listing of upcoming DVDs for kids

The line consists of six titles featuring programming developed by child development experts. Each includes on-screen parenting tips along with English and Spanish soundtracks and a two-month free subscription to the channel where available (it’s carried by Dish Network, DirecTV and some Comcast and Charter cable markets).

The titles are Social Explorations, which takes babies and toddlers on a discovery of games and activities; Visual Inspirations, which explores the beauty of art; Vocabulary Seeds, which provides a taste of how vocabulary is created and enhanced; Cognitive Beginnings, which explores cognitive abilities; Numerical Concepts, which introduces numbers and counting; and Night Symphony, which features lullaby music and soothing images.

Each DVD is priced at $15.95, with two three-disc sets at $35.95 each and a set of all six for $65.95.

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