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GREEN REPORT: Sustainable stores make more green

From recycling paper to a complete redesign, being environmentally friendly has benefits

By Samantha Clark -- Video Business, 6/23/2008

JUNE 23 | GREEN REPORT: Going green not only is good for the soul, it can be good for the wallet.

Dan Butler, VP of retail operations for the National Retail Federation, says that research done by the group's Sustainable Retailing Consortium suggests that environmentally friendly choices often bring down costs while boosting both consumer and employee loyalty. The main consideration, Butler says, is that retailers should do only those steps that make sense for their individual businesses.

“Whether you're a retailer with one location versus 50 locations or thousands of locations, you can make a difference in your footprint,” Butler says.

Read the full story on Video Business + ContentAgenda's Green Report.

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