Sony launches Martini Movies label
Classic films debut on DVD for the first time
By Cheryl Cheng -- Video Business, 7/10/2008
JULY 10 | Sony Pictures Home Entertainment is launching new label Martini Movies, which will offer “hip and iconic films for the cool film lover,” according to a statement by the studio.
Films for the first slate of releases include The New Centurions with George C. Scott; The Anderson Tapes starring Sean Connery and directed by Sidney Lumet; The Garment Jungle with Lee J. Cobb; Rita Hayworth-starrer Affair in Trinidad and $ (Dollars) starring Warren Beatty and Goldie Hawn. All debuting on DVD for the first time, these films will be released Sept. 23 (prebook Aug. 21; DVD $19.94 each).
Each DVD also will include “Martini Minutes,” which gives instructions on how to hold your liquor, how to pull off a heist and how to play the leading lady or man.