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OPINION: Special delivery

By Paul Sweeting of ContentAgenda -- Video Business, 7/18/2008


Paul Sweeting is editor of
Content Agenda

JULY 18 | IT HAS BEEN an interesting week of contrasts in the world of digital delivery.

At the E3 show in Los Angeles, both Microsoft and Sony made news with announcements of expanded movie and TV download offerings for Xbox Live and the PlayStation Network, respectively.

Up the Coast in Seattle, meanwhile, Amazon made news with the beta launch of a new video streaming service called Amazon Video On Demand, which will, at some point presumably, replace its current Unbox download service, which has so far largely failed to catch on.

The different approaches to delivering digital content—downloading for Microsoft and Sony vs. streaming for Amazon—suggests we’re beginning to see some sorting out of roles among different types of actors in the digital economy to fill different consumer needs.

Read the full column on ContentAgenda.

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