Gamers come out for Comic-Con
FROM VARIETY: Videogames, films on display at mega event
By Marc Graser of Variety -- Video Business, 7/25/2008
JULY 25 | FROM VARIETY: Hollywood isn’t the only one playing the promotional game at Comic-Con.Videogame publishers have set up shop at the annual confab in San Diego this week to tout their newest titles, hoping that the kind of early buzz that benefits movies and TV shows will help boost interest in their games as well.
Gamemakers have shown up at the four-day show in the past but hardly with the presence they’ve achieved this year — Electronic Arts, Activision, Capcom, Konami, Microsoft’s Xbox 360 and Sony’s PlayStation 3, among others, take up a sizable section of the event’s show floor that previously housed comicbook sellers.
And all have the same goals: to impress the confab’s 125,000 attendees and get them to spread the word about what they see.
Read the full story on Variety.com.
