Papa John's partners on Indiana Jones promo

Special pizza offer plus $3 off coupon for DVD

By Susanne Ault -- Video Business, 9/29/2008

SEPT. 29 | Papa John’s is offering a new pizza to coincide with the Oct. 14 DVD and Blu-ray Disc bow of Indiana Jones and the Kingdom of the Crystal Skull.

The ‘XL Explorer’ pizza, available now, will be delivered in a limited-edition box featuring a scene from Paramount Home Entertainment’s movie. Also, all Papa John’s orders will include a $3 off coupon for the DVD, while supplies last, starting Oct. 14.

Priced at $13.99, the XL Explorer carries up to three toppings and is 30% larger than Papa John’s traditional large-size pizzas.

Papa John’s will support the Indy pizza with TV ads featuring clips from the film. The ads also appear on its Web site www.papajohns.com. The restaurant also will offer Indy-themed gift cards.

“We enjoy bringing our customers pizza and entertainment pairings,” said Jim Ensign, VP of marketing communications for Papa John’s International Inc. “With this latest release, Papa John’s lovers can explore their favorite, latest adventure pizza by mixing and matching three toppings on the XL Explorer while they watch Indiana Jones.”