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HBO changes name to reflect broader distribution

'Video' transferred to 'Home Entertainment'

By Susanne Ault -- Video Business, 10/2/2008

OCT. 2 | HBO Video has morphed into HBO Home Entertainment, a new moniker designed to better reflect the label’s varied content releases.

Distributed by Warner Home Video, HBO bows titles on DVD as well as through such new media platforms as iTunes. HBO also has begun widening the distribution of its documentaries by using an unspecified manufacturing-on-demand service.

“With changing technologies and the increased variety of distribution methods, we feel this new name fully encompasses our business,” HBO spokesman Adam Rabinowe said.

Popular HBO titles include its Sopranos, Sex and the City and Entourage franchises.

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