Legally Blondes streets April 8
TEEN & TWEEN: DVD premiere third in franchise
By Cindy Spielvogel -- Video Business, 3/2/2009
MARCH 2 | TEEN & TWEEN: A third film in the Legally Blonde franchise is coming to DVD, this time as a DVD premiere.
In MGM Home Entertainment’s Legally Blondes, which arrives on DVD April 28 (prebook April 1; $26.98), the blondes are twins who move from England to Southern California.
Izzy and Annie Woods, played by Milly and Becky Rosso (The Suite Life of Zack & Cody), are cousins of the original Blonde, Elle Woods (Reese Witherspoon). Witherspoon produced the new DVD, which will be released with four behind-the-scenes featurettes.
The family comedy will be backed by a million-dollar marketing and media campaign targeting tweens and teens via broadcast, cable, out-of-home and online advertising along with integrated online and viral promotions and brand partnerships.
MGM is distributed by 20th Century Fox Home Entertainment.
