Baker & Taylor expands digital distribution
Partners with OverDrive for downloadable video, music, books
By Susanne Ault -- Video Business, 5/26/2009
MAY 26 | DIGITAL: Baker & Taylor is expanding its digital distribution capabilities by partnering with technology provider OverDrive.
Wholesale distributor Baker & Taylor will create a Digital Media Library, powered by OverDrive, to deliver retail clients such downloadable content as e-books, audio books, music and video. Additionally, clients can work with Baker & Taylor to offer their store customers digital content directly for playback on a variety of devices.
"Baker & Taylor continues to enhance its digital media distribution platform with the best technologies available in the market," Baker & Taylor CEO Tom Morgan said. "We are executing on Baker & Taylor's strategic vision to be the industry leader in the distribution of bundled physical and digital media to our customers worldwide."
OverDrive also operates the Digital Bookmobile, a touring 18-wheeler that educates people about free digital book downloads on behalf of public libraries.
OverDrive CEO Steve Potash said, "The market timing for this alliance is perfect. The demand for digital media is exploding, and Baker & Taylor is in a prime position to give customers a bundled solution, digital content in multiple formats along with physical media.”
