Comic-Con: 3D wins day at event
FROM VARIETY: Studios take the campaign to the masses
By Marc Graser of Variety -- Video Business, 7/24/2009
JULY 24 | FROM VARIETY: Hollywood has essentially rolled out the red carpet for exhibitors around the world to get them to embrace 3D. At Comic-Con on Thursday studios took the campaign to the masses.To help sell the format, Comic-Con organizers outfitted Hall H with four silver screens to show the 3D footage and handed out thousands of pairs of Dolby 3D Digital Cinema glasses to attendees as they entered the room.
The format's biggest cheerleaders, Disney, Sony and Fox rolled out exclusive 3D footage from the upcoming tentpoles A Christmas Carol from Robert Zemeckis, Tim Burton's Alice in Wonderland, Tron Legacy, Cloudy With a Chance of Meatballs and James Cameron's Avatar.
The purpose was not only to energize the crowd of more than 6,000 people that filled the massive Hall H in the San Diego Convention Center but also to entice them to pony up the extra coin to see the pics in 3D once they're released in theaters.
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