Login  |  Register          
Advertisement

The Polar Express Presented in 3D

By Ed Hulse -- Video Business, 10/6/2008

WARNER

Street: Oct. 28
Prebook: now
> 3D element adds another plus for this recent Christmas classic.

First released as an Imax 3D attraction during 2004’s holiday season, this imaginative adaptation of Chris Van Allsburg’s children’s book has become a Christmas perennial, earning tens of millions with each successive reissue. Warner finally brings the 3D experience to home viewers by packaging multiple pairs of special glasses with both standard and Blu-ray editions. (Both discs also offer the 2D version.) The then-revolutionary motion-capture computer animation still holds up, and families will enjoy replicating the Imax experience in their living rooms.

Shelf Talk: As close to a slam dunk as could be hoped for this holiday season, Polar Express should fly off the shelves once Warner flexes its marketing muscle and gets the word out. It’s a natural for family trade, and the 3D hook makes it all the better to pitch to customers with ambitious home-theater setups. Expect this release to be one of the season’s most popular stocking-stuffers.

Family animation, color, G (nothing offensive), 100 min., DVD $20.97, BD $34.99
Extras: featurettes, author profile, FX demos, musical performances
Director: Robert Zemeckis
First Run: W, Nov. 2004, $190 mil.

Related Content

Related Content

 

By This Author

Sponsored Links



 
Advertisement
Sponsored Links

More Content

  • Blogs
  • Photos

Blogs

  • Samantha Clark
    DISC DISH

    December 3, 2008
    Nick & Norah's Infinite Playlist DVD, Blu-ray
    Juno's Michael Cera and The 40-Year-Old Virgin's Kat Dennings drove Nick & Norah's Inifinite Pla...
    More
  • BLU STATE

    December 2, 2008
    Lost Creators See Full Series in Blu
    Heading into its fifth season, Lost could turn out to be the first major full series TV set rel...
    More
  • » VIEW ALL BLOGS

Photos

  • Shout pitches Phillies
    Shout Factory held a premiere screening of World Series Film: Phillies vs. Rays on Nov. 24 at Cinema De Lux in Philadelphia. The DVD is now available, and the Blu-ray version streets Dec. 16.
  • Mayor of Who-ville at NYSE
    To promote the Dec. 9 release of Dr. Seuss’ Horton Hears a Who!, the Mayor of Who-ville and Fox executives rang the Opening Bell at the New York Stock Exchange on Nov. 26.
  • Horton at Macy's parade
    Horton the Elephant took flight at Macy’s 2008 Thanksgiving Day Parade in New York for Fox’s Dec. 9 release of Dr. Seuss’ Horton Hears a Who!.
Advertisements





NEWSLETTERS
VB Weekly Summary (Weekly)
VB Just Announced (Weekly)
VB+Content Agenda Green Report (Monthly)
VB+Library Journal DVD Resource (Monthly)
©2008 Reed Business Information, a division of Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
" target="_blank">Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites

ADVERTISEMENT
You will be redirected to your destination in few seconds.