When DVD began to overtake VHS tapes as the leading home entertainment format some years back, we started to hear a lot of suggestions that we should change the magazine’s name to DVD Business. Video, as in videocassette, was dead, people said, and the magazine should switch its focus to DVD to survive. Our focus did change, but our name didn’t.

More recently, we’ve heard suggestions that we ought to change the name to Digital Business, High-Def Business or Blu-ray Business. DVD is dying, people (incorrectly, or at least prematurely) say, and the magazine should switch its focus to survive. Once again, our focus is changing—broadening, really—but our name remains the same. Check out the print or digital editions this week to see all our changes.

Packaged Video. Digital Video. Online Video. Streaming Video. Mobile Video. You name it, it’s all moving pictures, delivered to home and personal entertainment devices. And we will cover it all in Video Business and on videobusiness.com.

In fact, we have been covering it all in Video Business, but it’s my hope that our new emphasis on non-packaged formats and the fresh news layout debuting in the print and digital editions this week will make it easier for readers to identify and benefit from stories about digital, mobile and other technologies in addition to our industry-leading coverage of physical formats.

We've outrun the VHS stigman. Video is dead. Long live video.