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BD Live: 'Game changer', YouTube fighter
June 18, 2008
Notice how "game changer" has become the studio buzz word for the interactive potential of Blu-ray?
Both Warner's Darcy Antonellis and Disney's
Lori MacPherson used the term to describe BD Live in separate keynote speeches last week.
Fair enough. The technology could in fact change how consumers
view use home entertainment
if adoption becomes widespread enough.
Antonellis did a good job in her ESCA keynote of portraying the technology as having the potential to slash consumers' YouTube/Facebook/MySpace time and increase the attention they give shiny disc. Blu-ray interactivity has the potential to forge a "sticky kind of relationship [with viewers] that we have never had with the DVD format."
She used the example of Warner's
300, which has been sampled and used in more than 7,000 mashups on YouTube. With BD Live and PYFS (the studios name for Pick Your Favorite Scene), users could save clips, edit them, and share them with other owners of the disc, rate and comment on others' creations, all without leaving the studio environment and without any actual manipulation of the feature on the disc.
BD Live has the potential to "bring back users to packaged media" whose time with DVD has been cannibalized by more creative, interactive pursuits, Antonellis said. And, in the process, can be used to market other titles and services.
Now, there's a familiar game.
Posted by Marcy Magiera on June 18, 2008 | Comments (1)
