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Writer's Strike Sending Viewers online, to stores

Posted by Ned Randolph on January 14, 2008
New evidence suggest that visits to online video sites have risen drammatically in the last year, aided in part by the ongoing writer's strike and lack of new material on TV.

A pair of recent studies by Nielson Online and Pew Internet and American Life Project show an increasing number of Americans visiting online web sites -- including amateur sites where they watch and post videos -- in the last year and some sites such as YouTube and Crackle spiking upward in visits cooinciding with the writer's strike that started in late October.

And some companies, like Blockbuster, say they expect customers to rent more DVDs, as the television content grows stale with the elongated strike.

According to Nielsen Online, sites like YouTube and Crackle, have experienced unprecedented growth in the two months since the strike began. YouTube's a
...Read More

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Warner Bros. Joins Ghost in the Machine

Posted by Ned Randolph on December 6, 2007
Warner Bros. is embracing the brave new world of digital living. The studio announced this week it will begin "screening" movies on the teen website and virtual community, Gaia Online. According to the announcement, more than 2.5 million teens visit the site each month, spending on average two hoursper day, which is just enough time for movie...

At Gaia's virtual theater, the Gaia Cinemas, the WB catalogue will be updated each week. Members will have access to daily free screenings, as well as $1.99 pay per view screenings for recent releases like The Matrix, Batman Returns, and Ace Ventura: Pet Detective.

Gaia Online is a social environment where teens come to hangout, have fun and express their individuality through customizable avatars, cars and homes, casual games, arenas for creative...Read More

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