Somehow, More Price Chops on Toshiba HD DVD
November 20, 2007

Through Friday, retailers nationwide will be selling Toshiba's HD A3 for $199. The $100 slashing off the players' current $299 list price comes courtesy of a Toshiba instant rebate. Ads featuring the deal have already started appearing in various major retail circulars in the run-up to Black Friday.
Amazon.com is currently offering $199 HD A3s.
At Best Buy, the Toshiba rebate will be offered this Friday and Saturday. The other guys will be taken care of as well, as spokesman Brian Lucas confirmed the chain will be offering $399 Samsung and Sony Blu-ray players during the two days. Both BD players are regularly priced at $499.
You'd think Toshiba and Best Buy could enjoy a deserved breather after the retailer event-priced Toshiba's second gen HD A2 player to $99. During that Nov. 2 weekend, in which Wal-Mart also set the player for $99, stores moved about 90,000 HD A2s, more players than most Blu-ray standalones have sold in their lifetimes. 
Also, Toshiba's share of next gen standalone players recently hit a personal-best 65% market share, according to company marketing VP Jodi Sally.
But as much as people participated in pre-Black Friday, they're still going to show up for the actual thing. After the madness that is family Thanskgivings, butting heads with frantic shoppers is totally going to sound like a vacation.

Posted by Susanne Ault on November 20, 2007 | Comments (0)