Magnolia puts Blu-ray title in Dell space
Bundles Shuttle Discovery with new notebook computers
By Susanne Ault -- Video Business, 12/14/2006
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DEC. 14 | Magnolia Home Entertainment is bundling a copy of its Blu-ray Disc title HDNet World Report Special: Shuttle Discovery’s Historic Mission inside the first boxes of Dell notebook computers with a Blu-ray drive.
Magnolia's disc includes live coverage of the 2005 launch.
Featuring TV programming from network HDNet, Shuttle Discovery includes live coverage of the events surrounding the 2005 launch, including footage from mission control.
Dell began selling these bundled laptops Dec. 11 at its Web site, www.dell.com. Magnolia did not specify what quantities of Dell computers will come packed with Shuttle Discovery.
“Our combination of great programming, captured and displayed at only the highest quality, is a win-win opportunity for HDNet, Dell and consumers who want the very best high-definition home viewing experience,” said Mark Cuban, co-founder and president of HDNet. “Through this opportunity, HDNet is able to provide high-quality original content to one of the computer industry’s companies.”