Amazon gets Blu-ray title exclusive
Six Degrees Could Change the World Blu-ray only at online retailer
By Susanne Ault -- Video Business, 2/22/2008
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FEB. 22 | Warner Home Video and National Geographic will launch the Blu-ray Disc version of Six Degrees Could Change the World only at Amazon.com on Earth Day, April 22, marking the studio’s first BD retail exclusive.
The standard-definition version of Six Degrees will be widely available at retail starting April 8. Six Degrees on BD is expected to roll out to retailers nationwide this fall.
Amazon is already engaged with Six Degrees, having promoted the nature documentary leading up to its Feb. 10 debut airing on the National Geographic Channel. Six Degrees studies the severe consequences of global warming.
Amazon also was an early supporter of nature doc Planet Earth, from Warner and BBC Video, whose release on both BD and HD DVD went on to become one of last year’s biggest high-definition revenue generators.
Six Degrees is one of several environment-conscious releases bowing from Warner in time for Earth Day. Also included in this promotion are April 8 titles Sharkwater, Planet in Peril and Eden at the End of the World: Patagonia.