Blockbuster inks marketing pacts for VOD services
FROM MCN: Cable operators Suddenlick, Mediacom to offer programming under 'Blockbuster' brand
By Todd Spangler of Multichannel News -- Video Business, 9/21/2009
SEPT. 21 | FROM MCN: Blockbuster announced strategic alliances with Suddenlink Communications and Mediacom Communications, under which the two cable operators will offer video-on-demand services under the "Blockbuster" brand and will promote their services in the movie-rental chain's outlets.
Financial terms of the deal weren't disclosed.
The marketing alliances are scheduled to roll out in phases, beginning in September in Suddenlink's Charleston, W. Va., and Mediacom's Des Moines, Ia., service areas. Both cable companies will promote their suite of services to Blockbuster's customer base via in-store kiosks and in-store promotion. Suddenlink and Mediacom will further promote this cooperation with local broadcast advertising, direct mail and other marketing support.
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