Studios team up on pay TV channel
FROM VARIETY: Epix big on ambition, small on carriage
By Cynthia Littleton of Variety -- Video Business, 9/21/2009
SEPT. 21 | FROM VARIETY: If it works, they'll look like geniuses. If it doesn't, it will amount to a big ding, at least in the short term, to the bottom lines of Paramount, Lionsgate and MGM.The three studio partners are forging ahead with their startup pay TV channel, Epix, which is set for launch in late October. The fledgling feevee channel will put its best foot forward, bowing on its first day with "Iron Man" and other hit films from its parent studios.
The partners have billed Epix as Pay TV 2.0 -- a studio-controlled venture that also will offer cable operators and other distribs one-stop-shopping for movie rights in the online, video-on-demand and mobile arenas.
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