Lionsgate invests in user-generated content site
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By Jennifer Netherby -- Video Business, 7/11/2007
JULY 11 | Lionsgate is the latest studio to enter the user-generated space, announcing Wednesday that it has made a strategic investment in online video site Break.com.
Lionsgate said the partnership will open up new ways for the indie studio to distribute its TV and film content online.
Break.com features mostly short-form video geared at the 18- to 34-year-old male demographic. Break has partnerships for original content with NBC Digital Studios, Endemol and Twisted Pictures. The site streams 300 million videos a month.
The two companies plan to work together to distribute upcoming Lionsgate theatrical releases, TV shows and its vast catalog and other content on the site. The partnership also will give Lionsgate access to Break’s talent pool, potentially leading to content development opportunities.
“Break is one of the freshest and most original platforms for content in the new media space,” Lionsgate co-chair and CEO Jon Feltheimer said in announcing the deal. “They immediately appealed to us as an ideal fit. They serve a large niche that we know well, and they are another entrepreneurial partner whose culture, business plan and creative sensibilities blend seamlessly with our own.”
Lionsgate is the latest supplier to back a user-generated video site. News Corp. and NBC announced plans to launch an online user-generated video site this summer to rival YouTube. News Corp. also owns MySpace, which recently launched video site MySpaceTV to compete with YouTube. Sony Pictures acquired user-generated site Grouper in August.
Viacom owns iFilm, and Warner Bros. owns AOL, which just last week updated its video site.
