More Articles By Marc Graser of Variety

• Games click for Nickelodeon
  JUNE 18 | FROM VARIETY: Network launches two new gaming divisions More
  
• Wiseman suits up for Gears of War
  JUNE 17 | FROM VARIETY: Director set for videogame adaptation More
  
• Fox, Disney buy faith, family Web sites
  DEC. 5 | FROM VARIETY: Fox Entertainment Group has purchased Beliefnet, while Walt Disney Internet Group has picked up iParenting Media, as the companies look to bolster their faith-based and family operations, respectively, online. More
  
• Schwarzenegger backs digital moves
  NOV. 28 | FROM VARIETY: Just as striking scribes are demanding a higher percentage of the new media dollars Hollywood takes in, California Gov. Arnold Schwarzenegger said the state needs more digital infrastructure. More
  
• Game marketing adopts Hollywood methods
  SEPT. 12 | FROM VARIETY: Hollywood is starting to rub off on the vidgame biz -- at least when it comes to pushing its biggest titles. Publishers have adopted the studios' obsession over opening weekend grosses and are looking to turn the releases of new titles into events worthy of a tentpole release. More
  
• High hopes for Halo 3 launch
  AUG. 13 | FROM VARIETY: The videogame Halo 3 hits store shelves Sept. 25, and Microsoft is positioning it to be the most successful debut of any entertainment property ever with an extensive multiplatform advertising blitz geared to generate debut grosses topping even the biggest of summer tentpole pics. More
  
• Hadida storms Castle rights
  AUG. 3 | FROM VARIETY: Producer Samuel Hadida has secured the rights to the vidgame Return to Castle Wolfenstein , with Roger Avary attached to write and direct the adaptation of the ID Software property. More
  
• Starbucks to promote Arctic Tale theatrical, DVD
  JUNE 28 | FROM VARIETY:   Starbucks is giving movie promotions another try and using lessons it learned from its involvement with Akeelah and the Bee  to push Arctic Tale , a Paramount Classics and National Geographic Films documentary that rolls out theatrically July 25 and heads into a wide release Aug. 17. More